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By: Richard Cazzo
Website: http://www.lamps-n-lighting.com
LAMPS PLUS, the leading specialty online lighting
store and online merchant, has joined forces with
lighting manufacturer Lightolier Inc. to showcase
Lightolier track lighting products in an innovative
online lighting planner at online lighting store
(LAMPSPLUS.com).
The planner will allow consumers that visit online
lighting store (LAMPSPLUS.com) to specify room
dimensions, voltage systems, lighting needs and
product types, then receive a list of necessary
components necessary to actually build the project.
"Lightolier is excited about participating
in this new online venture," said Ken MacKenzie,
Director of Marketing. "“Allowing online
lighting store customers to choose a track lighting
system that meets their own unique needs and architectural
requirements is a perfect use of the Internet
medium."
The application online lighting store (LAMPSPLUS.com)
will drive visitors through a step-by-step process
of choosing various track system features and
specifications. The user’s final selection
can then be saved, e-mailed or add to an online
shopping cart for immediate purchase.
"We have had great feedback from customers
on all our other online tools and lighting project
planners," saysonline lighting store (LAMPSPLUS.com)
President Dennis Swanson. "If a consumer
is actively involved in making choices and specifying
job requirement, they're much more likely to buy
online lighting, and they're much happier with
the product at the end of the day."
The Lightolier online planner tool will be launched
on online lighting store (LAMPSPLUS.com) this
fall and is expected to be used by more than twenty
thousand online lighting shoppers a month.
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