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LAMPS PLUS, the leading specialty lighting retailer
and online merchant, has joined forces with lighting
manufacturer Lightolier Inc. to showcase Lightolier
track lighting products in an innovative online
lighting planner at www.LAMPSPLUS.com.
The planner will allow consumers that visit LAMPSPLUS.com
to specify room dimensions, voltage systems, lighting
needs and product types, then receive a list of
necessary components necessary to actually build
the project.
"Lightolier is excited about participating
in this new online venture," said Ken MacKenzie,
Director of Marketing. "“Allowing customers
to choose a track lighting system that meets their
own unique needs and architectural requirements
is a perfect use of the Internet medium."
The application at LAMPSPLUS.com will drive visitors
through a step-by-step process of choosing various
track system features and specifications. The
user’s final selection can then be saved,
e-mailed or add to an online shopping cart for
immediate purchase.
"We have had great feedback from customers
on all our other online tools and lighting project
planners," says LAMPS PLUS President Dennis
Swanson. "If a consumer is actively involved
in making choices and specifying job requirement,
they're much more likely to buy online, and they're
much happier with the product at the end of the
day."
The Lightolier online planner tool will be launched
on www.LAMPSPLUS.com this fall and is expected
to be used by more than twenty thousand online
shoppers a month.
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