|
By: Diane Sampson
Web site: http://www.lamps-n-lighting.com
Outdoor landscape lighting is getting more sophisticated
in pace with outdoor living. More consumers are
enjoying their leisure hours outdoors on their
decks and patios and are looking to improve the
experience with better outdoor / landscape lighting.
Blinding floodlights, glaring lanterns and under-illuminating
candles aren't cutting it anymore, as people increasingly
have come to appreciate just how outdoor landscape
lighting can contribute to an enjoyable outdoor
environment. Outdoor decor is gaining, with tableware
an area that has received a boost from deck dining.
Grills have become bigger, more expensive and
fashionable: not the transfer of the stainless
steel trend from the kitchen to the deck, David
Creglia, vp of sales for Globe Electric, noted,
adding, "Outdoor decor is something people
pay more attention to every year." Globe
Electric updates the color selection available
in its outdoor landscape lighting line to keep
pace. Innovation is helping to entice demand.
Sylvania, for instance, has introduced a "bugless"
florescent outdoor light designed to be less attractive
to little party crashers. Lava is introducing
a signature rechargeable accent lamp that lends
a little color to outdoor evenings on your deck
.
GE has created a section specifically dedicated
to outdoor landscape lighting in its planogram,
bringing still more attention to the segment.
The new outdoor lighting for GE is part of a major
reorganization of its light bulb line that includes
the roll out of the Edison brand of halogen lighting,
the introduction of new graphic packaging and
the launch of a new display strategy.
|
